Aether

Reignite the Thrill of Driving

Categories:

Industrial Design

Branding

Client:

SCAD

Year:

2024

Project Description

Aether is an electric vehicle concept developed at SCAD to reignite the thrill of driving for a new generation. Designed for spontaneous adventures, Aether challenges the passive future of autonomy with a bold vision for personal freedom and road expression.

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Aether

Brand Guidelines

Aether is a fully functioning electric concept car designed and built at SCAD. Conceived as an entry level sports car, its mission was to reignite the thrill of driving for a new generation.

Aether is a fully functioning electric concept car designed and built at SCAD. Conceived as an entry level sports car, its mission was to reignite the thrill of driving for a new generation.

I focused on the steering wheel and interior, using physical prototypes, form studies, and material exploration to refine the driver experience. As the car evolved, my role expanded into branding, working closely with the team throughout.

I focused on the steering wheel and interior, using physical prototypes, form studies, and material exploration to refine the driver experience. As the car evolved, my role expanded into branding, working closely with the team throughout.

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